Branding Yourself? How This Man Successfully built his Brand through Twitter

Hello again fellow bloggers and readers! For the last month I have been following the news on a person named Carter Wilkinson. He was just an ordinary guy, living in the U.S.A, until the 5th of April, when he used his Twitter profile to tweet Wendy's (a big fast-food chain in America), 'how many retweets for a year of … Continue reading Branding Yourself? How This Man Successfully built his Brand through Twitter

Virtual Reality and its Place in the Marketing World

Hello again, fellow bloggers and readers! Today's discussion revolves around virtual reality and how companies are taking advantage of this tool to market their products and services. It was interesting to see in this week's digital marketing lesson, how Hardhat Digital created an augmented virtual reality experience for people to view at the Deakin Open Day 2015. This … Continue reading Virtual Reality and its Place in the Marketing World

The Boston Marathon and the Email that got Social Media Fired Up!

Greetings fellow bloggers and readers! Over the mid-semester break, the Boston Marathon Run was held in Boston, Massachusetts. Many of you will know this event from what happened in 2013, where two bombs were planted at the event, that resulted in three people dead and many injured. Fast-forward to 2017, the marathon still goes ahead with … Continue reading The Boston Marathon and the Email that got Social Media Fired Up!

How is YouTube Analytics Helping YouTube Channels?

Hello fellow bloggers and readers! This is another discussion about YouTube, however this time I'll be talking about what YouTube Analytics is, how it assists YouTube Creators into marketing their videos in a particular way and how YouTube users are being sponsored by big brands. YouTube Analytics can tell you a lot about 'who your audience is, what they … Continue reading How is YouTube Analytics Helping YouTube Channels?