The Power of Digital Marketing

Welcome fellow bloggers and readers to another blog post! So a couple of days ago, I came across this video by Jerome Jarre on Twitter. Before I talk about this video, here’s a bit of background about Jerome.

Jerome is a well known social media influencer and rose to popularity through Vine with his witty 7 second videos.  He has 1.34 million followers on Twitter.

The Digital Marketing Campaign: On the 15th of March, Jerome recorded a video of himself talking about the famine that has affected Somalia and how there hasn’t been much news coverage on the issue. He wanted to spread awareness about the problem and had the vision of flying food over to Somalia through Turkish Airlines (only airlines to go to Somalia).

Screen Shot 2017-03-18 at 1.21.41 pmScreen Shot 2017-03-18 at 1.23.12 pm

After posting this video with the hashtag #TurkishAirlinesHelpSomalia to his 1.29 million followers on Twitter,  it reached millions on the Twitter platform and received attention from other people on Twitter, including Ben Stiller (Actor) and Casey Neistat (Youtube Star).

Both these individuals then created videos talking about the issue as a way to help spread awareness and inform the public.

Then a day later, on the 17th of March, a gofundme webpage was created so that people were able to donate money that would go towards the purchasing of food and water for Somalia.  In 9 hours they have been able to gather $518,203!! This is amazing considering all their campaigning was online. Screen Shot 2017-03-18 at 3.00.40 pm.png

This online campaign, shows how affective digital marketing is, in today’s society.

Jerome was able to deliver his message (by video) to people around the world. He reached millions of people that listened, trusted and supported his cause by donating to the LOVE ARMY FOR SOMALIA ‘gofundme page.’

This online campaign only took a couple of days to go viral, so my question to you is whether this campaign could have been advertised through traditional marketing? Or would it be too expensive?

One of Jerome’s many Vine Videos





2 thoughts on “The Power of Digital Marketing

  1. I love Jerome and Casey! That being said their presence is strong enough on social media for this campaign to be successful. Dont think traditional marketing would reach people that care enough about their work


    1. That’s a good point you raise, the fact that it was their target audience (followers on twitter) that were the ones making the campaign successful. Whereas television advertising for example would reach the masses but also be an expensive tool to use compared to social media.


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