Hello again, fellow bloggers and readers! Today's discussion revolves around virtual reality and how companies are taking advantage of this tool to market their products and services. It was interesting to see in this week's digital marketing lesson, how Hardhat Digital created an augmented virtual reality experience for people to view at the Deakin Open Day 2015. This … Continue reading Virtual Reality and its Place in the Marketing World
Greetings to the readers and bloggers! Remember a time when there was no social media, limited digital technology, uni students had to go the library to do research and kids used to played outside? Oh how times have changed. Previously, disgruntled customers would have to go in-store to complain about a product/service. Their 'ability to voice … Continue reading Social Media + Power of Customers
Hello fellow bloggers and readers! In one of my previous blogs I touched on the fact that YouTube Creators are being sponsored by brands. In this blog, I want to delve deeper into this topic but focus the discussion on the influencer marketing aspect of it. With YouTube growing as a platform, more brands are looking to … Continue reading Influencer Marketing Through YouTube
Greetings fellow bloggers and readers! Over the mid-semester break, the Boston Marathon Run was held in Boston, Massachusetts. Many of you will know this event from what happened in 2013, where two bombs were planted at the event, that resulted in three people dead and many injured. Fast-forward to 2017, the marathon still goes ahead with … Continue reading The Boston Marathon and the Email that got Social Media Fired Up!
Hello fellow bloggers and readers! This is another discussion about YouTube, however this time I'll be talking about what YouTube Analytics is, how it assists YouTube Creators into marketing their videos in a particular way and how YouTube users are being sponsored by big brands. YouTube Analytics can tell you a lot about 'who your audience is, what they … Continue reading How is YouTube Analytics Helping YouTube Channels?
Hello fellow bloggers and readers! Today's topic of discussion is about all things YouTube. Over the past few weeks, YouTube has been in the news for the wrong reasons. Many major brands such as Toyota, Pepsi and Johnson and Johnson have withdrawn their advertising from the video sharing website due to 'appearing alongside controversial and offensive … Continue reading YouTube is in Trouble..
Hello fellow readers and bloggers! Yesterday on the 28th of March, the Google recruiting team came to Monash to talk about all things Google and their graduate and internship programs. It was a really interesting and insightful talk they did, and I was really fascinated by the amount of products that are under the Google name, such … Continue reading So “Google” Came to Monash…