How is YouTube Analytics Helping YouTube Channels?

Hello fellow bloggers and readers! This is another discussion about YouTube, however this time I’ll be talking about what YouTube Analytics is, how it assists YouTube Creators into marketing their videos in a particular way and how YouTube users are being sponsored by big brands.

YouTube Analytics can tell you a lot about ‘who your audience is, what they like, and what kind of content you should be creating to be successful.’ Created by Google, Youtube Analytics uses very similar metrics in Google Analytics, although users must remember that ‘YouTube is a social channel, not a place for you to advertise or sell your products or services*.’

The following core metrics are used to see how successful the users channel is:Screen Shot 2017-04-12 at 3.13.32 pmFrom the metrics, users on YouTube are able to understand their target audience in more detail and continue to engage them with videos they are likely to watch.

How does this link to digital marketing?

By marketing your videos on YouTube, knowing your audience (using YouTube Analytics) and creating videos that have:

-A great title

-Appealing thumbnail

-Engaging content

This will help you gain subscribers (loyal customers to your YouTube Channel). The more subscribers you have, the more consistent your views will be for your videos and the greater chance of creating more ad revenue from AdSense*.

*Adsense: A Google-made program that lets Google place targeted ads/banners on your videos in exchange for money.

Digital Marketing within your Videos:

Once viewers/subscribers start trusting your ‘brand/YouTube Channel,’ many successful YouTube Creators have been sponsored by well known brands such as HP and Audible and have incorporated the brand’s products into their videos. It is highly likely that the brand did research and looked at a variety of YouTube Creator’s analytics (audience: age, gender etc.) before choosing him/her as a sponsor.

Examples:

Screen Shot 2017-04-12 at 4.02.52 pm
Shampoo Brand: Original Source
Screen Shot 2017-04-12 at 4.06.30 pm
Audio Book Brand: Audible (Amazon Owned)
Screen Shot 2017-04-12 at 4.07.03 pm
I.T Brand: Hewlett Packard

As less people watch television along with the fact that advertising on T.V is quite expensive, would brands make the switch to start sponsoring YouTube Creators? Or would it deteriorate the YouTube Creator’s brand and be seen as an act for commercial gain?

 

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