Welcome fellow bloggers and readers to another blogpost by MLew Media. A couple of weeks ago, I came across a sponsored ad on Facebook called the ‘Lyf App.’ I was genuinely interested in it and found out that this Melbourne-based company does its digital marketing mainly through advertising on Facebook.
What is Lyf?
Lyf is a new type of social media application, where users are able to support each other on their ‘Journeys.’ User profiles are split into different categories (listed below). If users take an interest in your journey, they are able to support them (follow).
In this app, users have the ability to create a profile and digitally market themselves in the hope of gaining an audience of ‘supporters.’ I have viewed many profiles on the app where users have become so successful that supporters are willing to donate money to their gofundme pages.
As ‘69% of Aussies are on social media,’ and the fact that people are using more devices on a regular basis (device shift), the Lyf App has the potential to grow in popularity.
The Future of Lyf:
In the future, the app has the potential to become a digital marketing platform for businesses to be able to advertise their products to users of that segment. Another suggestion is that businesses could create their own profile whereby they share people’s journeys when they wear/use the businesses’ products as a strategy to gain supporters.
Can you suggest any other ways Lyf can use digital marketing as a tool to become more profitable?